What is Content Marketing?

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience for brand awareness — and, ultimately, to drive profitable customer action.


A content marketing team is a valuable asset to any digital company.  If you are looking for some justification or responsibilities on a content marketing team, here are a list of potential responsibilities then could own.


Content Marketing Team Responsibilities
  1. Blog Editorial Calendar
    1. Promotional
    2. Seasonal education
  2. Content Specific Social Platforms
    1. Google+
    2. LinkedIn
    3. Digg
  3. Digital PR
    • App releases
    • New partnerships
    • Leadership Interviews
  4. Site Content
    • Customer Testimonials
    • Referrals to Blog
    • Loyalty Program Education
  5. Video (Educational and Promotional)
    • Youtube
    • Vimeo
  6. Guest Posting outside of Blogs
  7. B2B Education
    • Whitepapers on Industry
    • Webinars?
  8. Temporary Actions
    • SEO Backlinking
    • Sitemap Prioritization Recommendations
    • Recommended Meta Descriptions