Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience for brand awareness — and, ultimately, to drive profitable customer action.
A content marketing team is a valuable asset to any digital company. If you are looking for some justification or responsibilities on a content marketing team, here are a list of potential responsibilities then could own.
Content Marketing Team Responsibilities
- Blog Editorial Calendar
- Promotional
- Seasonal education
- Content Specific Social Platforms
- Google+
- Digg
- Digital PR
- App releases
- New partnerships
- Leadership Interviews
- Site Content
- Customer Testimonials
- Referrals to Blog
- Loyalty Program Education
- Video (Educational and Promotional)
- Youtube
- Vimeo
- Guest Posting outside of Blogs
- B2B Education
- Whitepapers on Industry
- Webinars?
- Temporary Actions
- SEO Backlinking
- Sitemap Prioritization Recommendations
- Recommended Meta Descriptions
DigitalStride.net 
Pretty impressive stuff!
From: DigitalStride.net To: edsilkysullivan@yahoo.com Sent: Monday, December 11, 2017 6:11 AM Subject: [New post] What is Content Marketing #yiv7581902482 a:hover {color:red;}#yiv7581902482 a {text-decoration:none;color:#0088cc;}#yiv7581902482 a.yiv7581902482primaryactionlink:link, #yiv7581902482 a.yiv7581902482primaryactionlink:visited {background-color:#2585B2;color:#fff;}#yiv7581902482 a.yiv7581902482primaryactionlink:hover, #yiv7581902482 a.yiv7581902482primaryactionlink:active {background-color:#11729E;color:#fff;}#yiv7581902482 WordPress.com | Sullivan posted: “Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience for brand awareness — and, ultimately, to drive profitable customer action” | |
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