Why is this blog called “Digital Stride”?  Simply put, I love Digital Marketing, I love running, and they have some pretty strong correlations to them.

I signed up for my first Marathon in 2006, and in the past 10 years, I have now completed over 15.  To take it to the next level, I have even completed 5 Half Ironman events, and 2 Full Ironman events.  In all the running that I have done to complete each and every one of these events, the one solid truth to success is to ALWAYS MOVE FORWARD, and learn as you go.  Specifically in running, your stride is critical to success because an inefficient stride can cause health and performance issues.  A short stride can cause you to get tired really quickly, too long of a stride might cause shinsplints.  Not paying attention to your stride could mean lack of success in the future.

This relates when it comes to the communications and engagement with your existing and potential customers.  If you do not focus on the fundamental attributes of your target market, you may be in for a VERY ineffective ROI.  If you do not deliver a product, or a communication to the right customer, right channel, on the right device at the right time, then you are doing it wrong, and potentially losing a lot of customers.  Much like running, if you are not paying attention to your stride, or not striding alongside your customers, then get ready for ineffective spending, engaged customers, and poor performing outreach campaigns.

I created this blog for a couple of reasons.

  1. I have a passion for digital marketing and digital analytics, and I love talking about it.
  2. I have a lot of experience in the digital marketing space, and I truly hope that I can help other companies out there find a new way to communicate or reach to new and existing customers by sharing some of the results I have seen.
  3. I crave the opportunity to throw things out into the digital marketing community to see if anybody has any differences of opinions, or different results to challenge what truly is the best way to communicate in a digital fashion.

If you have come across this, I hope you enjoy.


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